SaunaNews
The business and culture of sauna, covered well.
AnalysisMarket Intelligence
How Estonia Became the World's Sauna Manufacturing Powerhouse
A country of 1.37 million people now exports saunas to 60+ countries. With labor costs 60% below Finland, UNESCO-certified sauna heritage, and design talent that is turning heads globally, Estonia is challenging a century of Finnish dominance.
Elise Lindgren · Apr 12, 2026AnalysisManufacturer News
Inside Sauna360's Supply Chain: What the Records Show
Inside the industry, it's no secret that Sauna360's pre-built sauna rooms are made in China. A federal safety recall, customs records, and executive interviews document the full sourcing picture — which is more global than the brand websites suggest.
James Chen · Apr 12, 2026Latest News
AnalysisMarket Intelligence
The New UL Sauna Heater Standard Is Here. The Building Code Isn't Ready.
On June 27, 2025, Underwriters Laboratories published ANSI/UL 60335-2-53, the first U.S. adoption of the international sauna heater safety standard. It is the most significant regulatory shift in North American sauna history. Here is what it changes, what it doesn't, and why your building inspector might not care yet.
James Chen·Apr 11, 2026·12 min read
BreakingApr 10, 2026
Saunum Air Perfect Is Now Available in the US
AnalysisApr 10, 2026
The Social Science of Sweat: Research Confirms Shared Sauna Rituals Boost Mental Wellbeing
Product LaunchApr 10, 2026
HUUM Core Now in the US: The Only Electric Heater That Disappears Into Your Bench
Product LaunchApr 10, 2026
ProSaunas Adds a Shorter Door for Compact Sauna Builds
AnalysisApr 8, 2026
New Research Strengthens the Case for Sauna and Immune Health
Market Intelligence
AnalysisMarket Intelligence
The Infrared vs. Traditional Sauna Debate: What the Market Data Actually Shows
The global sauna equipment market, estimated at $905 million in 2024 by Grand View Research and projected to reach $1.56 billion by 2033, is large enough for both categories to thrive. Consumer data, clinical research, and channel dynamics paint a nuanced picture.
Marcus Hale·Sep 15, 2024·10 min read
Market WatchMarket Intelligence
Outdoor Saunas Are the Fastest-Growing Segment of the Residential Market
Outdoor sauna installations are outpacing indoor builds across North America, driven by post-pandemic outdoor living investment, social media visibility, and increasingly accessible price points. Barrel saunas lead the category, but custom outdoor builds and modular designs are gaining ground.
Marcus Hale·Mar 10, 2025·5 min read
Trending
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Harvia Posts Record Q1 Revenue After ThermaSol Integration Accelerates Growth
Manufacturer News · 6 minU.S. Tariff Shifts Put Sauna Imports from Europe Under Growing Pressure
Tariffs & Logistics · 8 minThe Infrared vs. Traditional Sauna Debate: What the Market Data Actually Shows
Market Intelligence · 10 minOutdoor Saunas Are the Fastest-Growing Segment of the Residential Market
Market Intelligence · 5 minBathhouse on Pace for $120M Revenue as Social Sauna Model Scales
Wellness Trends · 9 minLaunch Calendar
Apr 25
May 1World Sauna Day 2026Global
EventMondex Teno & Kalla Updated ModelsMondex
ProductJun 9-11World Sauna Forum 2026Jyvaskyla, Finland
EventSep 24-26
XIX Intl Sauna CongressOslo, Norway
EventOct 6-8
NowInterbad 2026Stuttgart, Germany
EventHomecraft TKE2-2 WiFi ControllerHomecraft
ProductProduct Launches
Product LaunchProduct Launches
HUUM Rolls Out Air Tunnel Upgrade Across Its Entire Heater Line
HUUM has standardized its internal air tunnel technology across the full HIVE heater line, a quiet but significant engineering upgrade. The air tunnel improves airflow through the stone chamber, reduces heat-up time, and shields heating elements from direct stone contact, extending their lifespan.
Sofia Mäkelä·Apr 15, 2024·5 min read
Product LaunchProduct Launches
Homecraft Launches WiFi-Enabled Sauna Controller, Filling a Gap in the Aftermarket
Homecraft, Canada's oldest sauna heater maker (Surrey, BC, since 1988), has released the TKE2-2 WiFi controller for its C- and H-Series electric heaters. The WiFi-enabled touchpad brings app-based remote control and scheduling to a heater line that serves a large share of North American residential installations.
Sofia Mäkelä·Apr 1, 2026·4 min read
Product LaunchProduct Launches
Finnish Heater Makers Mondex and Narvi Preview 2026 Product Updates
Finnish heater manufacturers are gearing up for 2026 with a mix of technology upgrades and traditional design refinements. Mondex is refreshing its popular Teno and Kalla heater lines with improved heating speed and energy efficiency, while Narvi doubles down on its heritage approach to loyly quality.
Sofia Mäkelä·Mar 1, 2026·4 min read
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AnalysisHospitality & Spa
How Luxury Hotel Brands Are Betting Big on Thermal Bathing Suites
From Aman to Four Seasons, the world's top hospitality groups are pouring capital into dedicated sauna and thermal wellness facilities.
Elise Lindgren · Mar 15, 2025 · 7 minAnalysisWellness Trends
Bathhouse on Pace for $120M Revenue as Social Sauna Model Scales
The urban bathhouse operator told CNBC it expects to hit $120 million in run-rate revenue by year-end, with roughly 1,000 customers per day across its New York locations.
Anna Virtanen · Jun 12, 2024 · 9 minAnalysisMarket Intelligence
The Longevity Investor's Case for Sauna: 40% Mortality Reduction and a $900M Market
Finnish longitudinal data showing a 40% reduction in all-cause mortality for frequent sauna users, combined with a sauna equipment market approaching $1 billion, makes the investment case.
Marcus Hale · Feb 23, 2025 · 8 min
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Why SaunaNews Exists
The sauna equipment market is growing at roughly 6% annually, attracting significant investment, and reshaping wellness and hospitality. Yet it has lacked a dedicated editorial voice with the depth and credibility it deserves.
SaunaNews fills that gap. Independent reporting on the manufacturers, products, projects, and market forces shaping the category — for the people who build, sell, design, and follow the sauna world.
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