SaunaNews
SaunaNews Weekly|The sauna industry's most essential briefing, every Thursday.
Get the weekly briefing
A modern publication focused on the companies, products, projects, and trends shaping the sauna industry.
The global sauna industry is growing at nearly 8% annually. Hundreds of manufacturers, thousands of dealers, and millions of consumers participate in a market worth over $3 billion. Yet until now, the industry has lacked a dedicated editorial voice with the depth, credibility, and design quality it deserves.
SaunaNews was created to fill that gap. We provide daily reporting, market intelligence, product coverage, and editorial analysis for the professionals and enthusiasts who make up the sauna world.
Our coverage spans manufacturer news, product launches, hospitality and spa developments, wellness and longevity trends, tariffs and logistics, and market data. We aim to be the publication of record for an industry that is rapidly professionalizing and attracting serious capital.
Our coverage is not influenced by advertisers, manufacturers, or any commercial interest. We report what matters, accurately and fairly.
We go beyond surface-level coverage. Our reporting draws on primary sources, data analysis, and deep industry relationships to deliver genuine insight.
We believe the sauna industry deserves a publication that matches the aesthetic standards of the products and spaces it covers.
We cover trends and shifts that will matter in five years, not just what happened today. Our analysis aims to help readers make better decisions.
Track competitive moves, product launches, and market trends
Stay ahead of supply chain shifts and consumer demand patterns
Discover trends, materials, and projects shaping thermal wellness spaces
Understand ROI, guest demand, and competitive benchmarks for sauna investments
Access market intelligence and category analysis for the wellness economy
Go deeper into the industry behind the products and experiences you love
Interested in sponsorships, partnerships, or submitting news? We'd love to hear from you.
Get the most important sauna industry news, product launches, and market intelligence delivered to your inbox every week.
Free weekly newsletter. No spam. Unsubscribe anytime.