SaunaNews
All News
Everything we've published. Search, filter, and explore our complete archive of sauna industry coverage.
19 articles found
Market WatchTariffs & Logistics
Finnish Lumber Prices Hit 18-Month High Amid Export Demand and Forest Policy Shifts
Nordic spruce and pine prices have climbed 22% since January, driven by strong export demand from Asia and new sustainability-driven forest management policies in Finland and Sweden.
James Chen·Jun 15, 2025·5 min read
Weekly RoundupMarket Intelligence
Weekly Roundup: Five Stories That Shaped the Sauna World This Week
This week: Harvia's EOS acquisition, new U.S. tariffs on Finnish imports, record outdoor sauna demand data, HUUM's smart heater launch, and Equinox's thermal wellness expansion.
Elise Lindgren·May 9, 2025·4 min read
BreakingManufacturer News
Harvia Posts Record Q1 Revenue After ThermaSol Integration Accelerates Growth
Harvia's first-quarter revenue surged 22.7% to EUR 52 million, driven by strong contributions from its ThermaSol steam acquisition and continued growth in both North American and European commercial markets.
Sofia Mäkelä·May 7, 2025·6 min read
BreakingTariffs & Logistics
U.S. Sauna Imports Face New 18% Tariff on Finnish and Baltic Products
The Office of the U.S. Trade Representative has announced an 18% tariff on imported sauna equipment and components from Finland, Estonia, and Latvia, effective July 1. The move is expected to ripple across the North American sauna market.
James Chen·Apr 2, 2025·8 min read
AnalysisHospitality & Spa
Aman Resorts Unveils 12-Room Thermal Bathing Suite in Its New Iceland Property
Aman's forthcoming Iceland property will feature a 12-room thermal bathing suite spanning 4,500 square feet, with geothermally heated saunas, cold plunge circuits, and outdoor steam grottos overlooking the North Atlantic.
Elise Lindgren·Mar 15, 2025·7 min read
Market WatchMarket Intelligence
Outdoor Sauna Demand Surges 34% Year-Over-Year in North America
New industry data shows outdoor sauna sales in North America grew 34% in 2025, outpacing indoor installations for the second consecutive year. Barrel saunas lead the category, but custom outdoor builds are gaining share.
Marcus Hale·Mar 10, 2025·5 min read
BreakingManufacturer News
Leisurecraft Expands Into Australia as Canadian Barrel Sauna Maker Goes Global
Dundalk Leisurecraft is aggressively expanding its international dealer network, adding Australia and Brazil to its existing presence across North America and Europe.
Elise Lindgren·Jan 30, 2025·6 min read
AnalysisWellness Trends
Cold Plunge Market Hits $380M as Category Creates New Sauna Buyers
The global cold plunge tub market reached an estimated $380 million in 2025, with brands like Plunge crossing $100M in revenue. But the bigger story is what cold plunge adoption does for the sauna market — data shows it's creating new sauna buyers, not stealing them.
Anna Virtanen·Jan 15, 2025·7 min read
Daily BriefManufacturer News
Daily Brief: Brooklyn Sauna Festival Draws 50,000, KLAFS Eyes U.S. Expansion
Your morning briefing: The Culture of Bathe-ing festival on Brooklyn's Williamsburg waterfront wrapped its three-week run with 17 architecturally distinct saunas and over 1,000 guided sessions. Plus: KLAFS expansion plans and the latest wellness real estate data.
Elise Lindgren·Nov 18, 2024·3 min read
AnalysisCommentary
How Japanese Onsen Culture Is Influencing Western Sauna Design
A new generation of sauna designers is drawing deeply from Japanese onsen and sento traditions — bringing concepts of wabi-sabi, natural materials, and ritualistic sequencing into Western thermal wellness spaces.
Anna Virtanen·Nov 15, 2024·8 min read
AnalysisMarket Intelligence
The Infrared vs. Traditional Sauna Debate: What the Market Data Actually Shows
The global sauna market, estimated at $905 million in 2024 and projected to reach $1.56 billion by 2033, is large enough for both categories to thrive. Consumer data, clinical research, and channel dynamics paint a nuanced picture: infrared and traditional saunas are diverging, not competing.
Marcus Hale·Sep 15, 2024·10 min read
AnalysisWellness Trends
Bathhouse Brooklyn on Pace for $120M Revenue as Social Sauna Model Scales
Bathhouse, the Brooklyn-based social wellness club, told CNBC it expects to reach approximately $120 million in run-rate revenue by the end of 2026 — a milestone that validates the urban sauna social club as a serious business category, not a wellness fad.
Anna Virtanen·Jun 12, 2024·9 min read
The SaunaNews Weekly
One email per week with the stories, data, and analysis that matter most in the sauna industry.