SaunaNews Weekly|The sauna industry's most essential briefing, every Thursday.
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Editor-in-Chief, SaunaNews
Elise Lindgren has covered the global sauna and wellness industry for over fifteen years, first as a business journalist in Stockholm and later as founding editor of SaunaNews. She has reported from trade floors in Helsinki, factory lines in Estonia, and boardrooms across three continents. Under her editorial leadership, SaunaNews has become the go-to source for decision-makers across the sauna supply chain.
This week: Harvia's EOS acquisition, new U.S. tariffs on Finnish imports, record outdoor sauna demand data, HUUM's smart heater launch, and Equinox's thermal wellness expansion.
Aman's forthcoming Iceland property will feature a 12-room thermal bathing suite spanning 4,500 square feet, with geothermally heated saunas, cold plunge circuits, and outdoor steam grottos overlooking the North Atlantic.

Dundalk Leisurecraft is aggressively expanding its international dealer network, adding Australia and Brazil to its existing presence across North America and Europe.
Your morning briefing: The Culture of Bathe-ing festival on Brooklyn's Williamsburg waterfront wrapped its three-week run with 17 architecturally distinct saunas and over 1,000 guided sessions. Plus: KLAFS expansion plans and the latest wellness real estate data.
Equinox is investing an estimated $30 million to upgrade and expand sauna and cold plunge facilities across 15 of its highest-revenue clubs, signaling a major bet on thermal wellness as a competitive differentiator.
In a wide-ranging conversation, Sauna House founder Josh Kim discusses the business model, community building, and what it takes to create a new category of urban wellness venue from scratch.
One email per week with the stories, data, and analysis that matter most in the sauna industry.