Which Sauna Brands Are Most Exposed to U.S. Tariff Increases?

Not all sauna brands face the same tariff exposure. The current 15% Section 122 surcharge on imports hits hardest where products are manufactured overseas and shipped directly to U.S. customers or warehouses. Here's how the major brands stack up.

High Exposure: Finnish and Estonian Manufacturers

Harvia (Finland): The world's largest sauna equipment company manufactures across Finland, Estonia, and Germany. Its heaters, sold through a wide U.S. dealer network, face the full tariff stack. However, Harvia's 2024 acquisition of ThermaSol (Texas-based) gives it a domestic manufacturing foothold for steam products.

HUUM (Estonia): All HIVE and DROP heaters are manufactured in Estonia. HUUM has no U.S. production. Tariff exposure is total on the heater side, though some distributors pre-stocked U.S. warehouses to buffer near-term pricing.

Thermory (Estonia): The world's largest thermowood producer ships from Estonian and Finnish factories. Thermally modified wood is a key material for outdoor sauna construction. Thermory does maintain U.S. warehouse operations, but the product still enters the country as an import.

Moderate Exposure: Mixed Manufacturing

Sauna360 / TyloHelo (Sweden/Finland): The parent company of Tylo, Helo, Finnleo, and Amerec has manufacturing in both Europe and distribution infrastructure in North America. Amerec, the U.S.-facing brand, may have some tariff insulation depending on where specific products are assembled.

KLAFS (Germany, owned by Kohler): German manufacturing, but Kohler's U.S. distribution network and potential for tariff mitigation through the parent company's supply chain give KLAFS more flexibility than standalone European brands.

Lower Exposure: North American Manufacturers

Homecraft (Canada): Manufactured in Surrey, BC since 1988. Canadian products face their own tariff considerations (Section 232 on certain materials), but are generally less exposed than European imports under Section 122.

Dundalk Leisurecraft (Canada): Cedar saunas manufactured in Ontario. Similar Canadian tariff dynamics apply.

What Buyers Should Know

If you're buying a sauna or heater in the U.S. right now, the brand's manufacturing origin matters more than it used to. European-made products will likely carry 5-15% higher prices through at least mid-2026 compared to pre-tariff levels. Domestic and Canadian alternatives are worth considering if tariff-driven pricing is a factor in your purchase decision.