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Industry Reporter, SaunaNews
Sofia Mäkelä is an industry reporter based in Helsinki with deep ties to the Nordic sauna manufacturing community. A graduate of Aalto University, she spent five years covering industrial technology for Kauppalehti before turning her focus to the sauna sector full-time. Her reporting on supply-chain dynamics and manufacturer strategy has broken several major stories in the trade press.

Harvia's first-quarter revenue surged 22.7% to EUR 52 million, driven by strong contributions from its ThermaSol steam acquisition and continued growth in both North American and European commercial markets.
HUUM has introduced internal air tunnel technology across its flagship HIVE and DROP heater lines, reducing heat-up time by approximately 25% while protecting heating elements from direct stone weight — a change the company says will significantly extend product lifespan.

Tylö has introduced a fully redesigned Sense heater series, featuring a new convection system that reduces operating noise by 60% and a minimalist Scandinavian design language.
SaunaLife has launched the Model CL4, a modular outdoor sauna that the company claims can be fully assembled in under two hours without specialized tools. Priced at $4,295, it targets the fastest-growing segment of the residential market.

Estonian holding company UG Investeeringud has acquired a majority stake in Thermory from Livonia Partners, signaling a new growth chapter for the company that commands 17% of the global thermowood market.
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